Tutorial: How to Approach the 'Vaccine Hesitancy' MMI Station

1. Understanding the Station

At this station, you may be asked to:
🔹 Explain vaccine hesitancy and its causes
🔹 Discuss how healthcare professionals can address it
🔹 Respond to a concerned patient or parent who is hesitant about vaccines

The key to success is remaining calm, professional, and evidence-based while showing empathy and understanding.

2. Key Areas to Cover

✅ What is vaccine hesitancy?

  • Defined by the WHO as a delay in acceptance or refusal of vaccines despite availability

  • Influenced by misinformation, cultural beliefs, distrust in healthcare, or fear of side effects

✅ Why is it a problem?

  • Leads to lower vaccination rates, increasing the risk of outbreaks (e.g., measles, COVID-19)

  • Endangers public health through the loss of herd immunity

✅ How should a doctor address vaccine hesitancy?

  • Empathy first: Acknowledge concerns without dismissing them

  • Use clear, non-judgemental communication

  • Provide factual, evidence-based reassurance (e.g., vaccines are rigorously tested)

  • Personalise the approach: Relate to the individual’s values (e.g., protecting their child’s health)

3. Example Response Structure

Step 1: Acknowledge and Understand the Concern
"I completely understand why some people may feel uncertain about vaccines. It’s natural to have questions, especially with so much information available."

Step 2: Provide Clear, Evidence-Based Information
"The vast majority of research has shown that vaccines are safe and effective. For example, the MMR vaccine has been proven to prevent serious diseases like measles, which can have life-threatening complications."

Step 3: Reassure and Encourage an Informed Decision
"I’d be happy to address any specific concerns you have. My priority is to provide you with accurate information so you can make the best decision for your health."

4. Final Tips for Success

✅ Stay calm and respectful – Avoid being dismissive or confrontational
✅ Use evidence-based reasoning – Reference scientific studies where relevant
✅ Show empathy – Acknowledge emotions and concerns before offering information
✅ Encourage trust – Reinforce that doctors and scientists prioritise patient safety